Design by Etsumi Imamura and Bill Toole.  © Will Ellis Photography/DDReps

Design by Etsumi Imamura and Bill Toole.  © Will Ellis Photography/DDReps

 
 

East Village Minimalism

 

When designer Etsumi Imamura and visual artist Bill Toole purchased two floors of an industrial walkup in the 1980s, few were willing to venture out to the gritty fringes of Alphabet City. But over the years the neighborhood has changed significantly, along with the apartment, as the dilapidated interior has slowly transformed into a minimalist’s paradise.  One floor became a showroom of sorts for Etsumi's lighting and furniture designs and Bill's complementary paintings.  

When the pair decided to leave New York behind and list their flat for sale, we captured the space once for a series of elevated listing photos, and again for an editorial feature. A stunning reminder that when the design is thoughtful and spare, less is most certainly more.