The New Work Project
Housed in the former HQ of Vice Media, this design-led co-working hub has enough style to satisfy the most discerning Williamsburg creatives. Creators Fanny Abbes and James Davison of the New Design Project decked out the space in an eye-catching black, white, and bronze color scheme, pairing custom furniture and wall coverings with classic midcentury designs. On the eve of a launch event with an eye toward maximizing press coverage, our shoot focused on getting the styling spot-on and activating the interior with human figures to capture the workspace in action.
Our images left a who’s who of taste making design blogs swooning, leading to a successful launch and a feature in Architectural Digest.